Fanatics
Play with soundOngoing engagement across AI-led creative and social content. Reactive concepts tied to live sports moments, plus event and product campaign work. Concept, direction, Campaign work created in partnership with Fanatics and Fanatics Fest for the 2026 NBA Finals and Championship. I collaborated with the team on original creative and branded social content surrounding the Finals, championship moment, and Fanatics’ broader celebration of the NBA postseason.
- Concept
- Creative direction
- AI production
- Social content
- Client
- Fanatics / Fanatics Fest
- Year
- 2026
- Credits
- Fanatics, Magnific
Films
Two reactive films: the city on Finals game day, and the morning after the title.
Fanatics Fest
Campaign work for the championship celebration at Fanatics Fest NYC.
