Trinity Rodman — adidas F50 Sparkfusion PE
Official adidas campaign for Trinity Rodman's first signature cleat. Creative direction built on a Y2K turn-of-millennium consumer-tech aesthetic. I concepted and pitched the direction, art directed the product photography, and built the environments and composites using an AI-assisted workflow — athlete likeness untouched, world constructed around her. Delivered the full launch toolkit: product stills, hero images, social carousel, and motion.
- Concept
- Creative direction
- Art direction
- AI environments
- Client
- adidas
- Credits
- adidas
Portraits
Trinity in the Y2K set built around her.
The boot
Product stills for the launch toolkit.
Moodboard
The turn-of-the-millennium references the world was built from.
