Project Rock
Play with soundOfficial campaign work for Project Rock, spanning multiple footwear and apparel launches. I led the AI creative direction and execution across campaign imagery—swapping new products into existing athlete photography, building new environments around the product, extending apparel and footwear visuals, and developing original AI-led concepts for launches including the brand’s 10-year anniversary.
- AI creative direction
- Campaign imagery
- Motion
- Client
- Project Rock / Under Armour
- Credits
- Project Rock / Under Armour
Films
Campaign imagery
New product placed into athlete photography, environments built around it.
