Collab of the Year – key art

Bimma Williams — Collab of the Year

Campaigns ArtVisual direction · Branding2025

Official commissioned work for Bimma Williams / Collab Lab’s “Collab of the Year” project, combining cultural storytelling with data from Tracksuit. I developed the visual direction across the campaign, including branding, the hero cover/poster, individual product reinterpretations, standalone footwear visuals, and motion.

Visual direction
Branding
Key art
Product visuals

Client: Bimma Williams / Collab Lab x Tracksuit
Year: 2025
Credits: Bimma Williams, Collab Lab, Tracksuit

The ten collabs – product and portrait

Air Jordan 4 Brick by Brick – product shot

Air Jordan 4 Brick by Brick – character shot

Nike A'ja 1 – product shot

Nike A'ja 1 – character shot

NikeCraft Mars Yard 3.0 – product shot

NikeCraft Mars Yard 3.0 – character shot

Air Jordan 4 Undefeated – product shot

Air Jordan 4 Undefeated – character shot

Air Jordan 5 Awake – product shot

Air Jordan 5 Awake – character shot

Converse Shai 1 – product shot

Converse Shai 1 – character shot

Nike Air Max 95 QS YGO – product shot

Nike Air Max 95 QS YGO – character shot

BAPE Sta Kid Super – product shot

BAPE Sta Kid Super – character shot

New Balance 992 Aged Well – product shot

New Balance 992 Aged Well – character shot

adidas Adistar Jellyfish – product shot

adidas Adistar Jellyfish – character shot

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As posted by Bimma Williams.

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